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Will Bing finally catch up to Google?

Introducing the new Bing
The new Bing
Access the new Bing even faster

“Introducing the new Bing”

Ever since ChatGPT’s release on 30th November 2022, the world of tech has been heating up with discussions about the chatbot’s potential, both productive and disruptive. And with Microsoft’s multi-billion dollar investment in OpenAI, many felt it was only a matter of time before we’d see some form of integration with Bing.

Launched in June 2009, Bing has captured a miniscule share of the search engine market despite being the second largest search engine behind Google. But maybe things are about to change. Google has been sufficiently concerned about ChatGPT’s capabilities that it sent a company-wide ‘code red’ alert at the end of 2022. And with ChatGPT’s integration with Bing, announced on 7th February 2023, this “Reinventing [of] search with a new AI-powered Microsoft Bing and Edge” could give Microsoft the market share it has always been fighting for.

The new Bing won’t replace search altogether but rather fuse search with AI, or as Microsoft puts it, “browsing and chat into one unified experience“. Could this lead to another poaching war that escalated at the end of 2021 following the announcement of Meta and other companies’ commitments to the metaverse? Perhaps not, given the recent rounds of tech layoffs.

Regardless of how recruitment proceeds in the AI-tech wars that have already commenced, Microsoft is already firing some heavy shots. In order to speed up your access to the new Bing, you can set Bing as your default search engine in your browser and download the Bing app.

But of course Google won’t give up market share so easily. On 6th February 2023, Google announced the launch of Bard, a conversational AI service that is planned to be integrated into Google search results.

For many years it appeared Google’s lead over all other search engines has been untouchable. Google’s launch of Bard and its immense resources means it won’t be pushed aside easily, even by a revolutionary technology such as ChatGPT. However artificial intelligence is disruptive, and what form this disruption takes is yet to be seen.

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