In 1994 Marvel Comics partnered with Pizza Hut as part of a promotion to provide “Real Heroes” comics, trading cards and Marvel Hero drinks cups of Captain America, The Hulk, Iron Man and Professor X.
Almost two decades later in 2016 the partnership continued to help promote the movie Captain America: Civil War. Pizza Hut launched PizzaHut.com/CaptainAmerica [no longer a live page], which provided access to exclusive Captain America: Civil War content and competitions to win a trip to a Marvel movie premiere.
