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Marvel & Crunch ‘n Munch

Over the years Marvel has entered into mutually beneficial partnerships with other businesses such as Pizza Hut. Here’s an ad for another partnership, this time with Crunch ‘n Munch in 1994. Within Crunch ‘n Munch boxes, you could find Marvel Comics Collectors Cards, along with buttery toffee popcorn of course.

Many of us have heard of the console wars and the cola wars. Here’s a little history from the ‘popcorn wars’.

Crunch ‘n Munch was a competitor to Cracker Jack, and in 2004 the New York Yankees decided to replace Cracker Jack as its traditional snack in baseball games with Crunch ‘n Munch. The decision to do so was because of Cracker Jack’s packaging, which started to use bags instead of its popular boxes. However following an outcry from baseball fans, the Yankees did a quick turnaround and brought back Cracker Jack.

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