Here’s a throwback to a 1976 ad for a crash diet product guaranteeing weight loss of up to 5 pounds overnight. Whether the money-back guarantee was a legitimate offer or an attempt to boost credibility of the offer is anyone’s guess. Losing 5 pounds overnight isn’t entirely unheard of, however if this does happen, it’s often as a result of water loss or glycogen depletion, not fat loss.
While public awareness of the efficacy of health and fitness supplements has grown, this crash diet ad from 1976 wouldn’t look out of place in today’s clickbait-infused digital advertising served by platforms such as Taboola and Outbrain.
