Business - Plozee

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The downfall of the influencer

In 2019 a study found only 4% of users believe the bulk of information shared by influencers. Conversion rates and engagement on influencer content has also seen a decline. From a personal viewpoint my trust in social media influencers is very low. From the lack of authenticity in their product promotions to the plethora of […] More

by Jason Ng April 22, 2022, 5:16 am

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The ubiquity of VR glasses

The image of a society where everyone is wearing a VR headset or smartglasses seems futuristic. Perhaps we are closer than we think. Mobile phone are everywhere. VR glasses represent technological evolution and will become as ubiquitous as mobile phones. Discuss… More

by Amin Rashad April 19, 2022, 5:44 am

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Inefficiencies are costing businesses billions of dollars per year

Inefficiencies that are commonly associated with large businesses are costing billions of dollars a year. These include but are not limited to ineffective meetings (up to $283 billion), bad writing ($400 billion) and workplace conflict ($359 billion). More

by Melissa Chan March 29, 2022, 1:15 pm

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The rise of the side hustle

According to the Zapier Side Hustle Report, more than one-third of the US population has a side hustle. Also in Britain, almost half the population is making a second income from side hustles (Reference: Startups). More

by Irvin Blake March 23, 2022, 12:20 pm

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The global gym industry is a $96.7 billion market

LA Fitness, Gold’s Gym, Planet Fitness (cue the lunk alarm!), Anytime Fitness and hundreds more gym brands generate $96.7 billion in revenues each year. Source: Statista More

by Jason Ng March 19, 2022, 4:15 pm

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The importance of customer satisfaction

76% of customers say they would switch to a company’s competitor if they had multiple bad customer service experiences. Reference: Zendesk CX Trends 2022. More

by Melissa Chan March 14, 2022, 8:05 pm

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Global tourism numbers are expected to rise

Global tourism grew by 4% from 400 million tourists in 2020 to 415 million tourists in 2021. These numbers are still far below pre-pandemic levels (1.5 billion tourists in 2019), however better tourism prospects are expected in 2022. Source: World Tourism Organization More

by Stefan Zajkov March 4, 2022, 3:39 pm

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Activision Blizzard fires and disciplines employees following allegations of misconduct

Activision Blizzard, the video game maker behind Call of Duty, has fired 37 employees and disciplined 44 following a scandal in which women experienced sexual harassment and misconduct. Source: Reuters. More

by Plozee February 7, 2022, 5:16 pm

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Facebook’s users declined for the first time in 18 years

For the first time in Facebook’s history, its user base declined in the 4th quarter of 2021 to 1.93 billion daily active users (DAUs). For many people this is signalling the beginning of the end of the tech giant that has dominated the social media sphere for almost 2 decades. Since publication of Facebook’s Fourth […] More

by Plozee February 7, 2022, 4:50 pm

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Thousands of ‘ghost flights’ are flying across Europe

Because of a 1993 EU regulation, airlines are flying empty or near-empty flights, also known as ‘ghost flights’, to retain their slots at European airports. During a climate crisis, these ghost flights have been described as polluting and pointless. Source: Greenpeace. More

by Plozee February 4, 2022, 4:58 pm

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TikTok earned $58 billion in 2021

TikTok revenues reached $58 billion in 2021, a 70% increase from 2020. Although TikTok’s revenues are at their absolute highest, revenue growth has slowed down, possibly because of stricter regulations from the Chinese government. Source: Reuters. More

by Plozee February 2, 2022, 9:26 am

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Francis Ngannou’s future with the UFC is in doubt

After defeating Ciryl Gane at UFC 270, UFC Heavyweight Champion Francis Ngannou has expressed frustrations with his contract. In an interview with Ariel Helwani, Ngannou explained he earned $600,000 but turned down a bigger offer. “I just want to be free,” he said. “The terms of the contract. They hold you in captivity. The contract […] More

by Plozee February 1, 2022, 6:05 pm

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