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  • The downfall of the influencer

    In 2019 a study found only 4% of users believe the bulk of information shared by influencers. Conversion rates and engagement on influencer content has also seen a decline. From a personal viewpoint my trust in social media influencers is very low. From the lack of authenticity in their product promotions to the plethora of […] More

  • The ubiquity of VR glasses

    The image of a society where everyone is wearing a VR headset or smartglasses seems futuristic. Perhaps we are closer than we think. Mobile phone are everywhere. VR glasses represent technological evolution and will become as ubiquitous as mobile phones. Discuss… More

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  • TikTok earned $58 billion in 2021

    TikTok revenues reached $58 billion in 2021, a 70% increase from 2020. Although TikTok’s revenues are at their absolute highest, revenue growth has slowed down, possibly because of stricter regulations from the Chinese government. Source: Reuters. More

  • Francis Ngannou’s future with the UFC is in doubt

    After defeating Ciryl Gane at UFC 270, UFC Heavyweight Champion Francis Ngannou has expressed frustrations with his contract. In an interview with Ariel Helwani, Ngannou explained he earned $600,000 but turned down a bigger offer. “I just want to be free,” he said. “The terms of the contract. They hold you in captivity. The contract […] More

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