Here’s an ad from 1989 promoting the games Bubble Bobble, Renegade, Sky Shark and Operation Wolf for the Nintendo Entertainment System.
Back in the late 80s and early 90s while the console war between Sega and Nintendo was heating up, it was generally understood that 8-bit and 16-bit consoles weren’t as good as the arcade machines you’d find at movie theatres or game halls (often running with 32-bit computing). As the Taito ad above says, “Everyone knows that arcade games are the benchmark for all other video games.”
Due to the noticeable difference between console and arcade games at the time, console game and accessory developers would try to provide arcade-like experiences for the home. One example was selling joysticks compatible with Nintendo and Sega.
The Taito ad above goes hard with the arcade comparisons:
“Thrill to the arcade-quality graphics…”
“Take the world’s best arcade game home.”
“Mind-blowing arcade quality graphics…”
It wouldn’t be until the mid-to-late 90s when console and PC gaming would meet and eventually surpass the gameplay of arcades.