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    Bodybuilding is dangerous and unhealthy

    On November 6 2021, Shawn Rhoden, a professional bodybuilder and 2018 Mr Olympia winner, died from a heart attack. Kali Muscle, a YouTube bodybuilder with 2.5 million subscribers, revealed that he suffered from a heart attack as he lies in his hospital bed. On October 6 2021, bodybuilder George Peterson died at the age of […] More

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    The downfall of the influencer

    In 2019 a study found only 4% of users believe the bulk of information shared by influencers. Conversion rates and engagement on influencer content has also seen a decline. From a personal viewpoint my trust in social media influencers is very low. From the lack of authenticity in their product promotions to the plethora of […] More

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